The Objectives

CircleB, an OCP solution provider, faced challenges in expanding its customer base due to limited market awareness of OCP and its brand. To grow beyond its current business segments, the company needed a new strategy to drive growth.

The Solution

Momenthesis conducted an in-depth assessment of CircleB’s capabilities, identifying key areas for improvement and setting clear goals.
A new strategy and go-to-market campaign were developed, with targeted events and improved messaging to engage a broader audience and ecosystem partners.
Increased media and online activities boosted exposure to OCP products and CircleB’s brand. Sales processes were streamlined with new assets and simplified sales cycle management, while organizational gaps were identified and filled by onboarding the right talent.

The Outcomes

  1. Increased market awareness
    Biggest barrier to growth was the target market’s awareness of the OCP solutions plus a need for Circle B to develop a more clear value proposition. Both elements were optimized and validated in market with over 70.000 impressions in targeted online media.
  2. Diversified set of net new customers
    CircleB and OCP’s active thought leadership and refined messaging attracted new customers, and made existing customers enthusiastic advocates, referring others.
  3. Structure & organization optimization
    Created a foundational organizational structure able to realize and support the scaling ambitions